After launching a brand new web page in early 2019, the Irish Museum of Modern Art (IMMA) ventured into the world of app-based digital visitor engagement. In collaboration with Expology and Utviklerne, IMMA developed a Vjupoint exhibition app for their indoor and outdoor exhibitions.

With previously created content readily available, setting up an outdoor childrens' trail was done in a matter of days. IMMA's visitor engagement team describe their process and value gained in their own words.

While most outdoor artworks have tombstone panels in their vicinity, there are no other sources of information or context available to visitors. As a result, a mobile app could provide this additional content and engage viewers with the artworks in situ. By selecting to use the app with these outdoor artworks, it also allowed existing content to be repurposed, populating the app with content which IMMA has already made available to the public via its website or previously published resources.

- Irish Museum of Modern Art

The existing free wifi offering was extended to a one hour duration to better serve visitors, and the landing page of the free wifi login screen was amended to promote the app and offer a convenient download link.

A few unique art works at IMMA are seasonal or temporarily recurring. Two such installations are flower art works, that blossom to the full experience only once every summer. Another is a light work using thousands of reflecting crystals, arranged to reflect the sun to a specific spot at a certain date and time. At other times of the year, these installations aren't visible to visitors. Vjupoint allows out-of-season visitors to see what the art works look like at their prime.